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<DIV><FONT face=Georgia>
<DIV><FONT face=Impact size=6><U>AVON THEATRE NEWS & VIEWS</U></FONT></DIV>
<DIV><FONT face=Georgia><STRONG><EM><FONT face=Papyrus color=#0000ff>Showtimes,
Programs, Erudition and Miscellaneous Folderol</FONT></EM> </STRONG><FONT
face=Papyrus><BR><FONT face=Impact size=5><STRONG>WEEK OF <FONT
color=#ff0000>FRIDAY, SEPT. 28th</FONT> thru <FONT
color=#ff0000>THURSDAY,</FONT> <FONT color=#ff0000>OCT. 4th</FONT>
ONLY!!</STRONG></FONT>
<DIV><STRONG><FONT face=Georgia size=2></FONT></STRONG> </DIV>
<DIV><FONT face=Impact size=5>
<DIV><FONT face="Comic Sans MS" color=#ff0000 size=4><STRONG>OPENING FRIDAY:
</STRONG></FONT></DIV>
<DIV><FONT face="Comic Sans MS" size=4><FONT size=2><STRONG>Oscar-Winners TOMMY
LEE JONES, CHARLIZE THERON & SUSAN SARANDON
in</STRONG><BR></FONT><STRONG><U>"IN THE VALLEY OF ELAH"</U> (R) An "Avon
Exclusive"!!<BR><BR></STRONG></FONT><FONT face="Comic Sans MS" color=#ff0000
size=4><STRONG>CONTINUING:</STRONG><FONT color=#000000><FONT
face="Rockwell Extra Bold"> <STRONG><FONT face="Comic Sans MS"
color=#ff0000><BR><FONT color=#000000><U>3:10 TO YUMA</U> (R) <FONT
size=2>Russell Crowe and Christian Bale<BR></FONT><U>THE BRAVE ONE</U> (R) <FONT
size=2>Jodie Foster <EM><FONT color=#ff0000>(ENDS
THURSDAY!)</FONT></EM></FONT></FONT></FONT></STRONG><FONT size=2><EM><FONT
color=#ff0000> </FONT></EM>
</FONT><FONT face="Comic Sans MS"
color=#ff0000><BR><BR></FONT></FONT></FONT></FONT><FONT face="Comic Sans MS"
color=#ff0000 size=4><STRONG>COMING IN
FUTURE WEEKS:</STRONG></FONT></DIV>
<DIV><FONT face="Comic Sans MS" color=#ff0000 size=4><STRONG>Oct. 5th: <FONT
color=#000000><U>THE JANE AUSTEN BOOK CLUB</U> (PG13)<BR><FONT
color=#ff0000>Oct. 12th:</FONT><U>ELIZABETH-THE GOLDEN AGE</U>
(PG13)<BR> <U>MICHAEL
CLAYTON</U> (R)<BR><FONT color=#ff0000>Oct. 19th:</FONT><U>GONE BABY
GONE</U> (R)<BR>+++++++++++++++++++++++++++++<BR>A Personal Note from
Skip...</FONT></STRONG></FONT></DIV>
<DIV><FONT face="Comic Sans MS" size=2>On Oct. 1st it will be three years since
we opened the Avon Twins!</FONT></DIV>
<DIV><FONT face="Comic Sans MS" size=2>Much has happened in that three year
span, and there have been many lessons learned along the way.</FONT></DIV>
<DIV><FONT face="Comic Sans MS" size=2>Some of those lessons were for the good,
and some were for the opposite, but all were beneficial in the long
run.</FONT></DIV>
<DIV><FONT face="Comic Sans MS" size=2></FONT> </DIV>
<DIV><FONT face="Comic Sans MS" size=2>Y'see, folks, I believe in the potential
of downtown Decatur, and I am in it for the long haul.</FONT></DIV>
<DIV><FONT face="Comic Sans MS" size=2>Many of you have come to depend on us to
bring first-class movies in a <U>safe</U> environment.</FONT></DIV>
<DIV><FONT face="Comic Sans MS" size=2>The addition of the Twins was a very
important step in our evolution in that it enabled us to play the "big" movies
at the same time as the other theaters.</FONT></DIV>
<DIV><FONT face="Comic Sans MS" size=2>It's odd how some of you prefer the
Twins, and some of you prefer the old Avon main, but that is fine with me as
long as it is THE AVON you choose!</FONT></DIV>
<DIV><FONT face="Comic Sans MS" size=2></FONT> </DIV>
<DIV><FONT face="Comic Sans MS" size=2>So, if you think about it on Oct. 1st,
take a second to recall that where there was once an old empty J.C. Penney
building, there now exists two modern, stadium seating, twin theaters!<BR>And
then, think about this: In April, we will start our TENTH YEAR at The
Avon!!</FONT></DIV>
<DIV><FONT face="Comic Sans MS" size=2></FONT> </DIV>
<DIV><FONT face="Comic Sans MS" size=2>It's all thanks to YOU!</FONT></DIV>
<DIV><FONT face="Comic Sans MS" size=2></FONT> </DIV>
<DIV><FONT face="Comic Sans MS" size=2>-Skip</FONT></DIV>
<DIV><FONT face="Comic Sans MS" color=#ff0000
size=4>+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++</FONT></DIV>
<DIV><FONT face=Georgia size=4><STRONG><U>IN THE VALLEY OF ELAH</U> (R) <FONT
size=2>Ok, so just what or where is this "valley of Elah"?? Well, you Bible
people should know that one instantly: <EM>It's the valley where David slew
Goliath! </EM>So, now, we have a whole new vibe to what was once a rather
vague title, huh?</FONT></STRONG></FONT></DIV>
<DIV><STRONG><FONT face=Georgia size=2>Three Oscar winners, Tommy Lee Jones,
Charlize Theron and Susan Sarandon, plus an Oscar-winning writer/director Paul
Haggis (CRASH) come together for this intriguing and highly-acclaimed tale of a
soldier's stateside murder, and the investigation that
ensues.</FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Georgia size=2>This is certain to figure into this
year's Oscar race, so see it early!! <EM>AN AVON
EXCLUSIVE!!</EM></FONT></STRONG></DIV>
<DIV><FONT size=4><STRONG><U><FONT face=Tahoma>IN THE VALLEY OF
ELAH</FONT></U></STRONG><FONT size=2><FONT size=2><FONT size=3><STRONG><FONT
face=Tahoma> </FONT></STRONG><FONT face=Tahoma
size=4><STRONG>(R)<BR></STRONG></FONT><FONT size=1><STRONG><FONT
face=Tahoma>(Showtimes in brackets are $5.50 "Bargain
Matinees") <BR></FONT></STRONG></FONT></FONT><FONT size=4><STRONG><FONT
face=Tahoma>FRI: (4:00) - 7:00 <BR>SAT & SUN: (1:00) - (4:00) -
7:00<BR>MON thru THURS: 7:15 <BR><BR></FONT><FONT face=Georgia><U><BR>3:10
TO YUMA</U> (R)<FONT size=2> I can't get enough of this one! I have seen it
almost 5 times, and it just keeps getting better! Russell Crowe and Christian
Bale, that's like Maximus the Gladiator and the new Batman together! Then, add
in Peter Fonda, who most folks don't even recognize, and young newcomer Ben
Foster, who almost steals the show from everyone, with an original story by
Elmore Leonard, and you have an unbeatable western! It's Leaves Soon, So You
Better Get a Move On!</FONT><BR><FONT size=2><FONT size=2><FONT
size=3><STRONG><FONT face=Tahoma><U><FONT size=4>3:10 TO
YUMA</FONT></U> </FONT></STRONG><FONT face=Tahoma
size=4><STRONG>(R)<BR></STRONG></FONT><FONT size=1><STRONG><FONT
face=Tahoma>(Showtimes in brackets are $5.50 "Bargain
Matinees") <BR></FONT></STRONG></FONT></FONT><FONT size=4><STRONG><FONT
face=Tahoma>FRI: (5:15) - 8:15 <BR>SAT & SUN: (2:15) - (5:15) -
8:15<BR>MON thru
THURS: 6:30 <BR></FONT></STRONG></FONT></FONT></FONT><BR><BR><U>THE
BRAVE ONE</U> (R) <FONT size=2>Jodie Foster is still kicking major tail in this
excellent movie, and it's too bad more of you have not come down to see it! It's
a fact that this is an unfortunate fizzle all over the country. Sometimes that
happens. Good movies come and go unnoticed, while total trash does all the
business! This is why my "Overlooked" Film classes I do in the Summer are so
popular!</FONT></FONT></STRONG></FONT></FONT></FONT></FONT></DIV>
<DIV><STRONG><FONT face=Georgia size=2>People are shocked to see what great
movies they completely ignored! This is one of them! ENDS
THURSDAY!!</FONT></STRONG></DIV>
<DIV><FONT face=Tahoma><FONT size=3><STRONG><U><FONT size=4>THE BRAVE
ONE</FONT></U> </STRONG></FONT></FONT><FONT face=Tahoma
size=4><STRONG>(R)<BR></STRONG></FONT><FONT size=1><FONT
face=Tahoma><STRONG>(Showtimes in brackets are $5.50 "Bargain
Matinees") <BR></STRONG></FONT></FONT><STRONG><FONT size=4><FONT
face=Tahoma>FRI: (5:00) - 8:00 <BR>SAT & SUN: (2:00) - (5:00) -
8:00<BR>MON thru THURS: 6:35 <BR></FONT><FONT
face=Tahoma>++++++++++++++++++++++++++++++++++++<BR>AVON FAQ's<FONT size=2>
(Frequently Asked Questions)</FONT></FONT></FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Georgia size=4><U></U></FONT></STRONG> </DIV>
<DIV><STRONG><FONT face=Georgia size=4><U>Q:</U> <FONT face=Arial size=2><EM>I
can't help but notice how you are always strongly pushing the popcorn, hot-dogs,
nachos, candy & sodas! I know you want to sell these things, but is it
really necessary part of your livelihood?</EM></FONT></FONT></STRONG></DIV>
<DIV><STRONG><EM><FONT face=Arial size=2></FONT></EM></STRONG> </DIV>
<DIV><STRONG><FONT face=Georgia size=4><U>A: </U><FONT face=Arial size=2>YES!
And, in fact, it couldn't be more "necessary"! We do not make much money off the
movie tickets. The studios get their huge cut off the gross, and what is left
must cover all the overhead! The studios do not have their fingers into any
percentage of the concession sales, and so it remains for those items to
keep the lights on and the bills paid! I bring you what I feel is the best movie
popcorn you have ever had, and I spare no expense to do it! Where all the other
theaters use the unhealthy cocoanut oil to pop in, we pay a premium for
Sunflower oil! It is healthier and so delicious! Plus, the REAL butter is
something that most theaters have long turned their back on! It is so expensive,
and they make more money by serving a yucky fake topping...But, not THE AVON!
Our REAL butter is a symbol of our commitment to excellence! Even our hot-dogs
are not the cheap-o dogs you see at most places, but Ballpark All-Beef Franks!
Then, take into consideration our prices are LOWER, and you see why I feel I
have earned the right to ask you to buy by offering you a first-class
product!</FONT></FONT></STRONG></DIV><STRONG><FONT
size=2></FONT></STRONG></FONT></DIV>
<DIV><FONT face=Impact size=5>
<DIV><FONT size=2></FONT><FONT size=2></FONT><STRONG><U><FONT face=Georgia
size=4></FONT></U></STRONG> </DIV>
<DIV><STRONG><FONT face=Georgia size=4><U>Q:</U> <EM><FONT face=Arial size=2>Why
do you sometimes promote a movie, hang the posters, and play the previews, and
then end up not playing it??</FONT></EM></FONT></STRONG></DIV><STRONG><EM><FONT
face=Arial size=2></FONT></EM></STRONG></FONT></DIV>
<DIV><FONT face=Impact size=5><STRONG><FONT face=Georgia
size=2></FONT></STRONG></FONT> </DIV>
<DIV><FONT face=Impact size=5><STRONG><FONT face=Georgia size=4><U>A: </U><FONT
face=Arial size=2>Let me start by saying the Republicans and Democrats, and all
their political maneuvering, are nothing compared to the competitive cut-throat
movie business! In a perfect world, we would simply choose the films we want for
our three screens, and that would be that... Instead, we employ a professional
movie booker/buyer to be our "Gladiator" and help us circumnavigate the murky
waters of movie exhibition. Once you get your mind around the fact that THE AVON
is a very rare species in our business, you will better understand. The smaller
independent theaters across the country who are in a competitive situation (i.e.
a town where there is also a major chain theater) are almost always
relegated to a "2nd run" policy. Many of these theaters simply choose to play
the less-competitive "art" films (like the way the Avon started out) rather than
fight with the "big guys"!</FONT></FONT></STRONG></FONT></DIV>
<DIV><FONT face=Impact size=5><STRONG><FONT face=Arial size=2>HOWEVER, I have
never been one to back-down from a fight! So, just about every film is a fight
to the bitter end as to whether WE get to play it or
not.</FONT></STRONG></FONT></DIV>
<DIV><FONT face=Impact size=5><STRONG><FONT face=Arial size=2>Sometimes we win,
and do the studios proud with surprising ticket sales, and, <EM>sometimes we
lose.</EM></FONT></STRONG></FONT></DIV>
<DIV><FONT face=Impact size=5><STRONG><FONT face=Arial size=2>When you notice a
film that we have promoted that, all-of-a-sudden we are not playing after all,
you can just about be sure that some sort of "politics" entered into it! BUT,
here's the good news: Lately, we have been winning more than losing, thanks to
our Booker/Buyer Howard!</FONT></STRONG></FONT></DIV>
<DIV><FONT face=Impact size=5><STRONG><FONT face=Arial
size=2></FONT></STRONG></FONT> </DIV>
<DIV><FONT face=Impact size=5><STRONG><FONT face=Arial><FONT size=4>SEND IN YOUR
"FAQ"'s to </FONT><A href="mailto:info@TheAvon.com"><FONT
size=4>info@TheAvon.com</FONT></A><FONT size=4> Don't Worry, we won't use your
name!</FONT></FONT></STRONG></DIV>
<DIV><STRONG><FONT
face=Georgia>++++++++++++++++++++++++++++++++++++++++++++</FONT></STRONG></DIV>
<DIV><STRONG><FONT face="Bradley Hand ITC"><EM>We got the popcorn
popped!</EM></FONT></STRONG></DIV>
<DIV><FONT face="Bradley Hand ITC"><EM><STRONG>And the real butter
topped!</STRONG><BR><STRONG>Come and See Me This
Weekend!</STRONG></EM></FONT></DIV>
<DIV><STRONG><EM><FONT face="Bradley Hand ITC" size=7>-Skip
Huston</FONT></EM></STRONG></DIV>
<DIV><STRONG><FONT face=Arial
size=2><EM></EM></FONT></STRONG> </DIV></FONT></FONT></FONT></DIV></FONT></DIV></BODY></HTML>