[Avon-theatre-news] AVON THEATRE NEWS

Skip Huston Skip at TheAvon.com
Wed Sep 26 21:21:42 EDT 2007

Showtimes, Programs, Erudition and Miscellaneous Folderol 

"IN THE VALLEY OF ELAH" (R) An "Avon Exclusive"!!

3:10 TO YUMA (R) Russell Crowe and Christian Bale
THE BRAVE ONE (R) Jodie Foster (ENDS THURSDAY!)        

            MICHAEL CLAYTON (R)
Oct. 19th:GONE BABY GONE (R)
A Personal Note from Skip...
On Oct. 1st it will be three years since we opened the Avon Twins!
Much has happened in that three year span, and there have been many lessons learned along the way.
Some of those lessons were for the good, and some were for the opposite, but all were beneficial in the long run.

Y'see, folks, I believe in the potential of downtown Decatur, and I am in it for the long haul.
Many of you have come to depend on us to bring first-class movies in a safe environment.
The addition of the Twins was a very important step in our evolution in that it enabled us to play the "big" movies at the same time as the other theaters.
It's odd how some of you prefer the Twins, and some of you prefer the old Avon main, but that is fine with me as long as it is THE AVON you choose!

So, if you think about it on Oct. 1st, take a second to recall that where there was once an old empty J.C. Penney building, there now exists two modern, stadium seating, twin theaters!
And then, think about this: In April, we will start our TENTH YEAR at The Avon!!

It's all thanks to YOU!

IN THE VALLEY OF ELAH (R) Ok, so just what or where is this "valley of Elah"?? Well, you Bible people should know that one instantly: It's the valley where David slew Goliath!  So, now, we have a whole new vibe to what was once a rather vague title, huh?
Three Oscar winners, Tommy Lee Jones, Charlize Theron and Susan Sarandon, plus an Oscar-winning writer/director Paul Haggis (CRASH) come together for this intriguing and highly-acclaimed tale of a soldier's stateside murder, and the investigation that ensues.
This is certain to figure into this year's Oscar race, so see it early!! AN AVON EXCLUSIVE!!
(Showtimes in brackets are $5.50 "Bargain Matinees") 
FRI: (4:00) - 7:00 
SAT & SUN: (1:00) - (4:00) - 7:00
MON thru THURS: 7:15 

3:10 TO YUMA (R) I can't get enough of this one! I have seen it almost 5 times, and it just keeps getting better! Russell Crowe and Christian Bale, that's like Maximus the Gladiator and the new Batman together! Then, add in Peter Fonda, who most folks don't even recognize, and young newcomer Ben Foster, who almost steals the show from everyone, with an original story by Elmore Leonard, and you have an unbeatable western! It's Leaves Soon, So You Better Get a Move On!
3:10 TO YUMA (R)
(Showtimes in brackets are $5.50 "Bargain Matinees") 
FRI: (5:15) - 8:15 
SAT & SUN: (2:15) - (5:15) - 8:15
MON thru THURS: 6:30 

THE BRAVE ONE (R) Jodie Foster is still kicking major tail in this excellent movie, and it's too bad more of you have not come down to see it! It's a fact that this is an unfortunate fizzle all over the country. Sometimes that happens. Good movies come and go unnoticed, while total trash does all the business! This is why my "Overlooked" Film classes I do in the Summer are so popular!
People are shocked to see what great movies they completely ignored! This is one of them! ENDS THURSDAY!!
(Showtimes in brackets are $5.50 "Bargain Matinees") 
FRI: (5:00) - 8:00 
SAT & SUN: (2:00) - (5:00) - 8:00
MON thru THURS: 6:35 
AVON FAQ's (Frequently Asked Questions)

Q: I can't help but notice how you are always strongly pushing the popcorn, hot-dogs, nachos, candy & sodas! I know you want to sell these things, but is it really necessary part of your livelihood?

A: YES! And, in fact, it couldn't be more "necessary"! We do not make much money off the movie tickets. The studios get their huge cut off the gross, and what is left must cover all the overhead! The studios do not have their fingers into any percentage of the concession sales, and so it remains for those items to keep the lights on and the bills paid! I bring you what I feel is the best movie popcorn you have ever had, and I spare no expense to do it! Where all the other theaters use the unhealthy cocoanut oil to pop in, we pay a premium for Sunflower oil! It is healthier and so delicious! Plus, the REAL butter is something that most theaters have long turned their back on! It is so expensive, and they make more money by serving a yucky fake topping...But, not THE AVON! Our REAL butter is a symbol of our commitment to excellence! Even our hot-dogs are not the cheap-o dogs you see at most places, but Ballpark All-Beef Franks! Then, take into consideration our prices are LOWER, and you see why I feel I have earned the right to ask you to buy by offering you a first-class product!

Q: Why do you sometimes promote a movie, hang the posters, and play the previews, and then end up not playing it??

A: Let me start by saying the Republicans and Democrats, and all their political maneuvering, are nothing compared to the competitive cut-throat movie business! In a perfect world, we would simply choose the films we want for our three screens, and that would be that... Instead, we employ a professional movie booker/buyer to be our "Gladiator" and help us circumnavigate the murky waters of movie exhibition. Once you get your mind around the fact that THE AVON is a very rare species in our business, you will better understand. The smaller independent theaters across the country who are in a competitive situation (i.e. a town where there is also a major chain theater) are almost always relegated to a "2nd run" policy. Many of these theaters simply choose to play the less-competitive "art" films (like the way the Avon started out) rather than fight with the "big guys"!
HOWEVER, I have never been one to back-down from a fight! So, just about every film is a fight to the bitter end as to whether WE get to play it or not.
Sometimes we win, and do the studios proud with surprising ticket sales, and, sometimes we lose.
When you notice a film that we have promoted that, all-of-a-sudden we are not playing after all, you can just about be sure that some sort of "politics" entered into it! BUT, here's the good news: Lately, we have been winning more than losing, thanks to our Booker/Buyer Howard!

SEND IN YOUR "FAQ"'s to info at TheAvon.com Don't Worry, we won't use your name!
We got the popcorn popped!
And the real butter topped!
Come and See Me This Weekend!
-Skip Huston
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